About Nina Zavala Group

Nina Zavala Group is a full service Marketing and Event Company.

Top Programs, Elite Matchups- WAR BEFORE THE STORM BASKETBALL SHOWCASE – @CoachVonzell1

Don’t miss the “War Before The Storm” Basketball Showcase taking place Saturday, March 24th & Sunday, March 25th at Boswell High School in Ft. Worth, TX.  This event will feature competitive matchups from top adidas, Nike, and Under Armour programs in Texas and surrounding areas.




WHERE: BOSWELL HIGH SCHOOL (5805 W. Bailey Boswell Rd. Fort Worth, TX 76179)

WHEN: March 24th & 25th


Click link below for full schedule:

War Before The Storm Schedule


For more Information contact Event Director: Vonzell Thomas at CoachVon@YGC36hoops.com


Nina Zavala



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The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.


Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.


I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.





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Loaded 2017 60th Annual Whataburger Tournament set for December, 28th-30th in Fort Worth | @Whataburger_bbt


Nationally-Renowned basketball tournament returns for the 60th Annual Diamond Anniversary

whataburger tournament nz group

The 60th Annual Diamond edition of the Whataburger Tournament is loaded with highly ranked preseason TABC teams. These great teams, coaches, and players will make for the toughest and most competitive field ever in the state plus the nation when they collide on December 28, 29, 30, 2017.

ORANGE Bracket

Location: WG Thomas Coliseum ( 6108 Broadway Ave. Haltom City, TX 76117)



Blue BOYS Division

Location: Chisholm Trail HS (3100 NW College Dr. Fort Worth, TX 76179)


Blue GIRLS Division

Location: Saginaw HS (800 N. Blue Mound Rd. Fort Worth, TX 76131)


Ticket Prices

BEST BUY: Season Pass each venue: Adults $24 Seniors 65 and older/Students $21

Blue Venues (Both Gyms): Adults $36 Seniors 65 and older/Students $33

Daily Ticket All Venues: Adults: Thurs $9 Fri $9 Sat. $10

All Venue Pass; All 3 venues All Games Adult: $55 Seniors 65 older/Students $50



Follow on twitter: @Whataburger_bbt

Hashtag: #WhataTournament



Nina Zavala


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SCHEDULE: ARS Rescue Rooter DALLAS National Hoopfest | Dec. 15th & 16th #DFWvsTheCountry




Friday, December, 15th @ Highland Park High School (4220 Emerson Ave. Dallas, TX 75205)
4:30pm Highland Park vs. Chicago Simeon
6:00pm Highland Park vs. Forney (girls)

Saturday, December 16 at Lancaster High School (200 E. Wintergreen Ave. Dallas, TX 75134)
2:30 South Garland vs. Sunrise Christian (KS)
4:00 Desoto vs. Whitney Young
5:30 Waxahatchie vs. Chicago Simeon
7:00 Lancaster vs. Oak Hill Academy (VA)

***YOU CAN PURCHASE TICKETS @ www.NationalHoopfest.com ***

Be sure to follow social media pages:   @HoopfestUSA  @ARSRescueRooter 






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Youth Basketball Organization @TheTeamBBC’s First Annual Coat Drive – Keeping the streets of Baltimore warm this winter.

Baltimore based youth basketball organization, Team BBC will be coordinating its first annual coat drive this winter. Their goal is to collect 200 new or gently used coats, along with socks and blankets to distribute to the homeless on Saturday, December 23.


Team BBC is dedicated to enriching the lives of young men on and off the court. “It’s important that we teach our kids the importance of giving back to the community. We empower them to be better leaders on the court, in school, and in their community.” says, Director Jide Sodipo.

If you would like to assist Team BBC in their initiative to keep the homeless warm this season, you can make a drop off at the following locations:

Woodlawn Recreation Center:
2120 Gwynn Oak Dr.
Baltimore, MD 21207
M-F 6am-6pm

Price George’s County
1300 Campus Way N.
Mitcheville, MD 20721
Friday’s 7:30pm-9:00pm

Morrell Recreation & Community Center
2601 Tolley St. Baltimore, MD
Tuesdays & Thursdays 6pm-8pm

Spartan Sports & Wellness
10 South Hays Street
Bel Air, MD 21015

***If you would like to donate online via paypal: TheTeamBBCadidas@gmail.com***


For more information contact:

Program Director:
Jide Sodipo



Nina Zavala


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++WE DO IT FOR THE CULTURE++ Cultural Movements: A new strategy of marketing for brands.


As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen, millennials.  These individuals harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the massess, has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they can catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture usually created by a millennial. You then join, fuel and add real tangible value to the idea through innovative marketing and social media. People who share the passion for the idea will join the cause and rally others to get involved too. From there a movement is born, which smart brands can profit om.

Example of this would be “Jelly Fam”- Click here to read the background story http://thelab.bleacherreport.com/jelly-fam-new-york-city-basketball-isaiah-washington/

Traditional Marketing vs Movement Marketing

Traditional marketing and advertising begins with a product. Cultural Movements don’t. You start with culture first – it’s what’s happening out there that is relevant. From there, you look at the customer – what they’re into, what they’re passionate about1? Only then do you link this back to the brand or purpose in a relevant and open way. Traditional marketing does the opposite – it starts with the product, then talks to the customer. There’s no interaction, no opportunity.

Cultural Movements are about ideas on the rise in culture, about emotion, and creativity – they do not start with products. But what is clever about them is that people will automatically ‘buy into’ the brand by being part of its Cultural Movement. Because a Cultural Movement should always be intelligently connected with the product and what it stands for.

A Cultural Movement begins from the inside out, from the heart of the brand. Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and a brand goes from “zero to a hero”. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.



Nina Zavala


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