The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.


Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.


I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.





Nina Zavala Group Logo

Nina Zavala Group



adidas Basketball presents #LVL3 July 27th & 28th at The Chelsea in the Cosmopolitian Las Vegas


adidas Logo

adidas Basketball sets the tone yet again with its second installment of #LVL3 (Level 3), beginning July 27 & 28 at The Chelsea Theater in the Cosmopolitan Las Vegas.

LVL3 2016 7

D Rose, Damian Lillard, Andrew Wiggins, and James Harden last year at #LVL3


#LVL3 gives youth (ages 14-18), the opportunity to experience and engage with the adidas Basketball brand on multiple levels. Last years event consisted of gaming stations, a barber shop, a slo-mo 360 dunk cam, preview of new product releases, R&R massage area, gear customization station, food and drink station, appearances from adidas Basketball stars, James Harden, D Rose, Damian Lillard, Andrew Wiggins, & Marcus Smart.

LVL3 2016LVL3 2016 3LVL3 2016 2LVL3 2016 5LVL3 2016 4

You don’t want to miss this years session of the adidas Basketball experience at #LVL3.

For more updates click link: LVL3 presented by adidas Basketball

Follow Twitter accounts:  @adidasUprising and @adidasHoops



Nina Zavala

2017 adidas Gauntlet Finale – Schedule & Locations #adidasUprising

2017 adidas Gauntlet Finale

adidas Uprising LogoThe 2017 adidas Gauntlet finale tips off in Spartanburg, SC on Wednesday, July 12th. The finale will host the top teams from the Gauntlet series and championship teams from the regional qualifiers in Los Angeles, Atlanta, Boston and Chicago. Teams will be seeded for bracket play based on their Gauntlet win-loss record culminating with a championship game on Saturday, July 15.

FULL SCHEDULE & UPDATES click here: adidas Gauntlet Finale Schedule

Locations include:

BJU – Bob Jones University
1700 Wade Hampton Blvd.
Greenville, SC 29614

DNG- Dorman New Gym
1050 Cavalier Way
Roebuck, SC 29376

USC- Upward Stars Center
9768 Warren H. Abernathly Hwy.
Spartanburg, SC 29301

DA- Dorman Arena
1050 Cavalier Way
Roebuck, SC 29376

GMS- L.E. Gable Middle School
198 Otts Shoals Rd.
Roebuck, Sc 293376

DFA- Dorman Freshman Academy
1050 Cavalier Way
Roebuck, SC 29376

Oak- Oakbrook Prep
190 Lincoln School Rd.
Spartanburg, SC 29301




Nina Zavala


Champions Summer Classic | YOU DON’T WANT TO MISS THIS LIVE EVENT, July 20th-22 @ Wheeler HS

The “Champions Summer Classic” is an NCAA certified event that kicks off the second live period in July with an impressive lineup of 15u, 16u, and 17u powerhouse programs from around the country competing against each other with top matchups. This event creates a platform that allows kids to showcase their skills in front of college coaches and gain exposure from local and national media outlets.

Champions Summer Classic                                                         **NCAA CERTIFIED EVENT**

The will begin Thursday, July 20th through Saturday, July 22nd at Joseph Wheeler High School in Marietta, GA.

A few teams you can look forward to seeing are: Game Elite, Atlanta Celtics, Stackhouse Elite, 1 Family, AC Georgia, Showtime Ballers, New England Playaz, Upward Stars, Memphis Magic, Karolina Khaos, JSI Elite, Georgia Elite Ballers, Atlanta Express, and more.

Registration is $300, and open to ALL TEAMS.

Click link to sign up now: Champions Summer Classic  

Who: Champions Summer Classic

Where: Joseph Wheeler HS (375 Holt Rd. NE Marietta, GA 30068)

When: Thursday, July 20th-Saturday, July 22nd.

Admission: $10 daily

For more info. contact Ryan Falker –

Media contact:






2017 adidas Gauntlet Regional Qualifiers – Atlanta, Los Angeles, Chicago, and Boston

adidas Regional Qualifer
Registration is now open for the 2017 adidas Regional Qualifiers taking place in Atlanta, Los Angeles, Boston, and Chicago, May 26th-29th, 2017.
16u and 17u division champs will receive an invite to compete in the adidas Gauntlet Finale taking place in South Carolina (July 12th-15th).
For more information log onto or contact the event Directors for each location below.
Los Angeles- Orange County
Etop Udo-Ema
Dan Cutler
Greg Kristof
Mike Fox