The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

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Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Nina Zavala Group

NinaZavalaGroup@gmail.com

469-601-6341

 

SCHEDULE: ARS Rescue Rooter DALLAS National Hoopfest | Dec. 15th & 16th #DFWvsTheCountry

 

ARS RESCUE ROOTER DALLAS NATIONAL HOOPFEST

#DFWvsTheCountry

SCHEDULE: 
Friday, December, 15th @ Highland Park High School (4220 Emerson Ave. Dallas, TX 75205)
4:30pm Highland Park vs. Chicago Simeon
6:00pm Highland Park vs. Forney (girls)

Saturday, December 16 at Lancaster High School (200 E. Wintergreen Ave. Dallas, TX 75134)
2:30 South Garland vs. Sunrise Christian (KS)
4:00 Desoto vs. Whitney Young
5:30 Waxahatchie vs. Chicago Simeon
7:00 Lancaster vs. Oak Hill Academy (VA)

***YOU CAN PURCHASE TICKETS @ www.NationalHoopfest.com ***

Be sure to follow social media pages:   @HoopfestUSA  @ARSRescueRooter 

 

 

 

@NinaZavalaGroup

NinaZavalaGroup@gmail.com

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ARS Rescue Rooter National Hoopfest | DALLAS vs the country | @HoopfestUSA

Dallas, TX is gearing up for the 2017 ARS/Rescue Rooter National Hoopfest set for Friday, December, 15th and Saturday, December 16th. The event will be hosted at Highland Park High School on Friday and at Lancaster High School on Saturday featuring local teams: South Garland, Desoto, Lancaster, Waxahatchie, and Highland Park and teams throughout the country: Chicago Simeon (IL), Whitney Young (IL), Sunrise Christian (KS), and Oak Hill Academy (VA). Each local team will play an out of town team.

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Friday, December 15th @ Highland Park High School
6:30pm: Highland Park (Girls) vs North Forney (Girls)
8:00pm: Highland Park vs Chicago Simeon

Saturday, December 16th @ Lancaster High School

2:30pm: South Garland vs Sunrise Christian (KS)
4:00pm: Desoto vs Whitney Young (IL)
5:30pm: Waxahatchie vs Chicago Siemon (IL)
7:00pm: Lancaster vs Oak Hill Academy (VA)

 

Click link to purchase tickets: ARS RESCUE ROOTER NATIONAL HOOPFEST

Follow us on twitter: https://twitter.com/HoopfestUSA

Event Director: Travis Haddock @ HaddockSports@hotmail.com

 

Nina Zavala
469-601-6341
NinaZavalaGroup@gmail.com

 

 

 

 

Texas Grassroots Basketball presents the 8th Annual Lone Star JUCO/Prep Showcase – Dallas- Oct. 8th

Texas Grassroots Basketball has announced the return of the “Lone Star JUCO/Prep Showcase” for its 8th year in a row, featuring over 100 D1 prospects. This event will take place on Saturday, October 8th at Duncanville Fieldhouse (1700 S. Main St. Duncanville, TX 75137). Games will be held on 3 courts, beginning at 11 a.m.

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College Coaches, Scouts, and Media will be given the opportunity to evaluate players competing at a high level. There are currently 17 JUCO/Prep teams pre-registered, with a few more being added. A few confirmed JUCO teams include: Angelina College, Tyler Junior College, Redlands College (OK), and Arkansas Baptist. A few confirmed Prep/HS teams include: Pro-Vision Academy, Global Learning Village (Chris Walker Academy) and Southwest Christian (AR).

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***D1 packets will be available for $85/ D2 D3 and NAIA will be available for $50***

For more information email: TexasBoysBasketball@gmail.com OR call (281) 222-3216

http://www.TexasGrassRootsBasketball.org

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Pangos All-South Fr/So Camp in Dallas, TX October 15th & 16th

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2016 Pangos All-South FROSH/SOPH Camp is coming to Dallas, TX

The 2016 Pangos All-South Fr/So Camp is coming to Dallas, October 15th & 16th. Each participating player will be given the opportunity to showcase their skills in front of national and regional scouts attending, while gaining quality instruction and preparation. The skills session will be directed by former NBA/NCAA assistant, Dave Miller.

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What: Pangos All-South Fr/So Camp

When: Saturday, October 15th and Sunday, October 16th

Where: Triple A / Focused Learning Academy (2524 West Ledbetter Dr. Dallas, TX 75237)

 

**Day Camper Fee $195 / Overnight Camper Fee $295 **

Event Hotel: Sheraton Suites Market Center Dallas (2101 North Stemmons Freeway Dallas, TX 75207)  / Phone: 214-747-3000 / Special Rate: $119

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For more information log onto: http://www.fullctpress.net

Email: Trigonis30@aol.com    Phone: 407-760-6766

 

 

 

8th Annual Thanksgiving Hoopfest is guaranteed to deliver with new additions

Thanksgiving Hoopfest, traditionally known for their stacked High School boys roster and competitive match-ups, will be adding a series of games featuring the top High School girls’ basketball teams in the Nation

 (Duncanville, TX) September 7th, 2016 – The 8th Annual Thanksgiving Hoopfest, named by “USA Today HS Sports” as “One of the top ten HS Basketball Tournaments of the year to attend”, will commence on Friday, November 25th and continue Saturday, November 26th, 2016 at the Sandra Meadows Arena in Duncanville, TX. With the new additions of the top girls basketball teams, Hoopfest will be widely considered as the most anticipated event of the holiday season.

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No stranger to DFW, Thanksgiving Hoopfest has annually delivered the future of College and NBA basketball. Over the past 7 years this event has showcased 50 State Champions, 20 Mc Donald All-Americans, and 10 current NBA Players. Just to name a few, Emmanuel Mudiay (Denver Nuggets), Isaiah Austin (NBA Ambassador), Marcus Smart (Boston Celtics), Julius Randle (LA Lakers), Terrance Ferguson (Professional Overseas), Keith Frazier (UNT), De’Aaron Fox (Kentucky), Aaron Harrison (Kentucky), Marques Bolden (Duke), and many more.

This will be the first year implementing the top High School girls’ basketball teams, which has peaked interest among media, sponsors, and basketball fan enthusiast.

“Bringing the girls into this equation was a strategic move and I couldn’t be any happier with the decision.” says Thanksgiving Hoopfest Director- Glenn Smith

Be ready to witness elite team/players match-ups with an array of talent, enjoy fan giveaways, contests, interactive stations, vendor booths, celebrity appearances, and more- definitely something for the whole family!

Sponsors for this years’ Thanksgiving Hoopfest include: Nike, Gatorade, Witherspoon Law Group, and LD Unlimited.

 

Committed GIRL TEAMS

Argyle, Dallas Lincoln, Duncanville, Frisco Liberty, Mansfield Legacy, Mansfield Timberview, Prestonwood, Riverdale Baptist (MD)

Committed BOY TEAMS

Austin Westlake, Carver (AL), Cedar Hill, Cibolo Steele, Columbus (MS), Dallas Lincoln, dallas kimball, Dallas Skyline, Duncanville, Euless Trinity, Hall (AR), Lafayette Christian Academy (LA), Mansfield Timberview, North Crowley, Prestonwood, Putnam City (OK), South Garland

 

To purchase tickets or more information log onto: www.ThanksgivingHoopfest.com

Media Credentials email: Nina Zavala at NinaZavalaGroup@gmail.com

Sponsorship/Vendor Booth email: Tracy Moore at SportsMixLive@gmail.com

 

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***MEDIA ALERT*** SNOOP JOHNSON BASKETBALL presents “BIG MONDAY”

snoop johnsonThe API Bulldogs will be battling against the Lancaster Tigers on Monday, December 7, 2015 at “Big Monday” Tournament in Lancaster, Texas. Presented by Snoop Johnson Basketball, this is an experience you won’t forget! Currently, Lancaster is ranked No.1 in the State 5A poll, while Tigers finished their 2014-15 season with a record of 34-4. Top ranked players this year from Lancaster include- Jacolby Pemberton, Deon Barrett, Nate Morris, T.J Starks, while the top ranked players from API include: Terrance Ferguson, Trevon Duval, Mark Vital, Billy Preston, and Stevie Jordan. API (Advanced Preparatory International) is ranked No. 4 in USA Today H.S. Sports “Super 25”. This game is going to be the highlight of DFW basketball season!

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***All Media Request Must Be Sent To Nina Zavala at  nina@ninazavalagroup.com***

What: BIG MONDAY

Where: Lancaster High School, 200 E. Wintergreen Road, Lancaster, TX.

When: December 7, 2015 | *Doors open at 6pm | Game starts at 6:30pm

About API

Advanced Preparatory International is accredited by the National Association of Private Schools.  Upon requirement completion, students will receive a diploma and transcript certified and bearing the seal of the National Association of Private Schools.  API students join other students who have graduated from NAPS accredited schools to attend colleges and universities including: community, regional, state, and technical schools, military services, church and educational ministries, business ownerships, and the workforce.

About Lancaster Athletics

The Lancaster Athletic Department is committed to providing opportunities that enhance the experiences of student athletes in their specific sports. The department believes that participation in sports produces lessons that will be used in life as well as competition. Interscholastic sports promote an awareness of the positive impact of hard work, the value of developing measurable skills, the importance of attending to detail, and the ability to persevere through adversity. Utilizing a strong work ethic and disciplined judgment, the athlete values team accomplishments above personal achievement. Through consistent analysis and reflection, athletes come to a better understanding of their sport, teammates, and the spirit of competition.