SCHEDULE: ARS Rescue Rooter DALLAS National Hoopfest | Dec. 15th & 16th #DFWvsTheCountry

 

ARS RESCUE ROOTER DALLAS NATIONAL HOOPFEST

#DFWvsTheCountry

SCHEDULE: 
Friday, December, 15th @ Highland Park High School (4220 Emerson Ave. Dallas, TX 75205)
4:30pm Highland Park vs. Chicago Simeon
6:00pm Highland Park vs. Forney (girls)

Saturday, December 16 at Lancaster High School (200 E. Wintergreen Ave. Dallas, TX 75134)
2:30 South Garland vs. Sunrise Christian (KS)
4:00 Desoto vs. Whitney Young
5:30 Waxahatchie vs. Chicago Simeon
7:00 Lancaster vs. Oak Hill Academy (VA)

***YOU CAN PURCHASE TICKETS @ www.NationalHoopfest.com ***

Be sure to follow social media pages:   @HoopfestUSA  @ARSRescueRooter 

 

 

 

@NinaZavalaGroup

NinaZavalaGroup@gmail.com

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++WE DO IT FOR THE CULTURE++ Cultural Movements: A new strategy of marketing for brands.

+++WE DO IT FOR THE CULTURE+++

As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen, millennials.  These individuals harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the massess, has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they can catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture usually created by a millennial. You then join, fuel and add real tangible value to the idea through innovative marketing and social media. People who share the passion for the idea will join the cause and rally others to get involved too. From there a movement is born, which smart brands can profit om.

Example of this would be “Jelly Fam”- Click here to read the background story http://thelab.bleacherreport.com/jelly-fam-new-york-city-basketball-isaiah-washington/

Traditional Marketing vs Movement Marketing

Traditional marketing and advertising begins with a product. Cultural Movements don’t. You start with culture first – it’s what’s happening out there that is relevant. From there, you look at the customer – what they’re into, what they’re passionate about1? Only then do you link this back to the brand or purpose in a relevant and open way. Traditional marketing does the opposite – it starts with the product, then talks to the customer. There’s no interaction, no opportunity.

Cultural Movements are about ideas on the rise in culture, about emotion, and creativity – they do not start with products. But what is clever about them is that people will automatically ‘buy into’ the brand by being part of its Cultural Movement. Because a Cultural Movement should always be intelligently connected with the product and what it stands for.

A Cultural Movement begins from the inside out, from the heart of the brand. Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and a brand goes from “zero to a hero”. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.

WE DO IT FOR THE CULTURE

 

Nina Zavala

NinaZavalaGroup@gmail.com

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ARS Rescue Rooter National Hoopfest | DALLAS vs the country | @HoopfestUSA

Dallas, TX is gearing up for the 2017 ARS/Rescue Rooter National Hoopfest set for Friday, December, 15th and Saturday, December 16th. The event will be hosted at Highland Park High School on Friday and at Lancaster High School on Saturday featuring local teams: South Garland, Desoto, Lancaster, Waxahatchie, and Highland Park and teams throughout the country: Chicago Simeon (IL), Whitney Young (IL), Sunrise Christian (KS), and Oak Hill Academy (VA). Each local team will play an out of town team.

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Friday, December 15th @ Highland Park High School
6:30pm: Highland Park (Girls) vs North Forney (Girls)
8:00pm: Highland Park vs Chicago Simeon

Saturday, December 16th @ Lancaster High School

2:30pm: South Garland vs Sunrise Christian (KS)
4:00pm: Desoto vs Whitney Young (IL)
5:30pm: Waxahatchie vs Chicago Siemon (IL)
7:00pm: Lancaster vs Oak Hill Academy (VA)

 

Click link to purchase tickets: ARS RESCUE ROOTER NATIONAL HOOPFEST

Follow us on twitter: https://twitter.com/HoopfestUSA

Event Director: Travis Haddock @ HaddockSports@hotmail.com

 

Nina Zavala
469-601-6341
NinaZavalaGroup@gmail.com

 

 

 

 

The 16th Annual Texas Jamboree kicks off Thanksgiving weekend in Houston, TX

 

As the holidays approach, Houston and surrounding cities
are gearing up for the premiere high school hoops showcase that has become one of the longest, lasting go-to events for the Thanksgiving weekend.

 

Thanksgiving in Texas signifies the gathering of family, friends, indulging in holiday food and the return of one of the longest running high school boys’ basketball tournaments, ‘Texas High School Jamboree”. The much-anticipated event will feature two full days of basketball beginning Friday, November 24th through Saturday, November 25th at Episcopal High School (4650 Bissonnet Bellaire, TX 77401).
Texas Jamboree helps to illustrate why the South is considered a “recruiting hot bed” for high school hoops. For the 16th year in a row, the tournament has delivered a national stage allowing talented individuals to garner exposure and showcase their talents in front of notable college coaches, media, scouts, and their families.
With this years’ lineup of schools and talent, Texas jamboree will continue to give the fans what they’re looking for.

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Schedule will be releasing on Monday, October 16th, 2017.  Be sure to follow us on twitter @TxJamboree.

For more information click link Texas High School Jamboree

For media credentials or partnership opportunities contact: Nina Zavala @ NinaZavalaGroup@gmail.com.

FOR IMMEDIATE RELEASE

PRESS RELEASE

Press Contact
Nina Zavala
469.601.6341
NinaZavalaGroup@gmail.com

Highly Anticipated Performances Announced for the 2nd Annual “Why Not?? Comedy Show”

Layups2Standup has released the full comedian lineup and Emmy Award Winning hip-hop artist set to perform at the “Why Not?? Comedy Show” hosted by NBA MVP Russell Westbrook and Comedian Demetrius “Juice’ Deason

 

Wednesday, September 20th, 2017 (Oklahoma City, OK)- The city of Oklahoma is gearing up for the highly anticipated “Why Not??” Comedy Show hosted by NBA MVP Russell Westbrook and comedian Demetrius “Juice” Deason. The two have teamed up to host an evening of laughter and premiere entertainment with your favorite stars of stage.
This years’ event is guaranteed to capture the spotlight with a star -studded red carpet lined with celebrities, VIP’s and the social set of OKC. The talented comedians slated to perform include Ray Grady of Kevin Hart’s “Next Level”, Tacarra Williams; mother, motivational speaker, and hilarious standup comedian who recently performed for Selena Gomez and The Weekend- while on a date, Ron Taylor, who can regularly be seen on BET, and renown comedian and show host, Demetrius “Juice” Deason.

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In addition to this impressive lineup, Emmy Award winning hip-hop artist, Jabee Williams will open up the “Why Not??” Comedy Show with a live performance. Jabee, a native to Oklahoma is known as one of the top influences in music and entertainment. His music has gained regional and national attention, and continues to speak positive volumes to his fans.
“Our mission with this event is cultivate an ambiance of laughter, camaraderie, and entertainment for the city. We are offering an all-encompassing experience for everyone including an organization we can give back to” says, Demetrius Deason – CEO of Layups2Standup

Oklahoma’s hottest Deejay, Kendrick Warren aka “YOameriKANdream” will be in the mix keeping the audience moving and entertained throughout the evening.

The “Why Not?? Comedy Show” will be an annual event for the city of Oklahoma, kicking off the Thunder’s NBA season. Each year a charity will be chosen as the beneficiary of event proceeds. This years’ beneficiary, YWCA Oklahoma is an organization that aims to helping and empowering women. Their services range from offering safe places for women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.

Tickets are now on sale and can be purchased at Ticket Fly or directly through Tower Theatre. For more information log onto http://www.layups2standup.com .

 

For media credentials, please email Nina Zavala at NinaZavalaGroup@gmail.com

 

ABOUT THE COMEDIANS
RAY GRADY is gaining buzz as one of the hottest rising comedic stars to watch. After starting his stand-up career in 2002, he made his first television appearance in 2006 on TV One’s Who’s Got Jokes. Since that appearance he showcased his Alpha Male brand of comedy BET Comic View, and Martin Lawrence Presents: 1st Amendment on Starz. Most recently, his half hour comedy special, Kevin Hart Presents: The Next Level, aired on Comedy Central. He’s also appeared on Adult Swim’s Black Jesus and landed his first Lead Role in Then There Was Joe, directed by USC Grad, Justin Warren, which is scheduled to debut in 2018.

 

TACARRA WILLIAMSs a comedian, mother, plus-size model, and Life Skills Coach for inmates in Men’s Central Jail who realized long ago that life is too short to be limited by the pessimism of others. She lives by the mantra, “You don’t have to choose, do it all…just be prepared to work hard”. She’s opened for the likes of Tony Rock, Deray Davis, and Bill Bellamy and has graced every major comedy stage in New York and Hollywood. In 2017 she was selected to be the only female ever to host the 1st Impressions Showcase at Chocolate Sundaes at the World Famous Laugh Factory. Look out for her on TruTV’s upcoming show, Laff Mobb.

RON TAYLOR- Standup comedian Ron Taylor is originally from Detroit MI, now living in Los Angeles. Getting his start in the mid-west Ron has done tons of shows eventually landing him on T.V. shows such as B.E.T’s “Live At The Apollo” and multiple appearances on Fox T.V.’s “Laughs”. Ron is now a regular host at the Hollywood Comedy Store for Crack Em Up Comedy!

DEMETRIUS “JUCIE’ DEASON – founder and CEO of Layups2standup was born and raised in the inner city of Los Angeles, California. Growing up Demetrius spent a lot of his time on the basketball court and was known amongst his teammates as “the kid who could make everyone laugh”. He developed an interest in comedy after his basketball career was cut short due to an injury. With some motivation from peers, Demetrius decided to take his comedic talent to the nect level and did his first stand-up show in 2013. After the success and positive feedback, he received, Demetrius knew that comedy was something he wanted to take serious.
Heavily influenced by some of the most respected comedians in the industry, including Richard Pryor; Eddie Murphy and Martin Lawrence, Demetrius’s comedy is centered around situations and people he encounters in real life. ”The audience enjoys my shows because I talk about things I’ve really been through and they can relate to that.” With his honest and unique style, Demetrius has gained popularity in the Los Angeles comedy scene which led to him founding his company Layups2standup in 2013.

 

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Roster Released: Hype City VIII “Freshman Rising Stars Game”

Brooklyn, NY is gearing up for the first annual “Hype City VIII” boys high school basketball tournament and Sunday’s much anticipated “Hype City Rising Stars Game”. The event will take place Saturday, September 9th and Sunday, September 10th at South Shore High School (6565 Flatlands Ave. Broolyn, NY 11236) with games beginning at 9:45a.m (EST)

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Hype City VIII is set to deliver a weekend of premier high school hoops featuring 8 teams- 4 public schools and 4 private schools from the NYC/NJ area. The competitive lineup consists of: Cardinal Hayes, Abraham Lincoln, St. Raymond’s, Benjamin Cardozo, Scanlan, Thomas Jefferson, Iona Prep, and South Shore.

 

FRESHMAN RISING STARS GAME ROSTER (Sunday)

• Conner Tierney
• Shane Dezonie
• Amare Marshall
• Justin Glover
• Trey Patterson
• Jaden Brown
• Zaakir Williamson
• Nana Njoukou
• Adrian Griffin
• Isaiah Thompson
• Isaac Brito
• Sterling Jones
• TJ Morris
• Moussa Cisse
• Jonathan Kuminga
• Malachi Smith
• Jaquan Carlos
• Drissa Traore
• Shaw Fulcher
• Ravvon Weir
• Zakai Ziegler

First Annual “Hype City VIII” Kicks Off High School Basketball Season with Elite Tournament and Freshman Rising Stars Game

FOR IMMEDIATE RELEASE

PRESS CONTACT:
Nina Zavala
469-601-6341
NinaZavalaGroup@Gmail.com

 

First Annual “Hype City VIII” Kicks Off High School Basketball with Elite Tournament and Freshman Rising Stars Game

Brooklyn, NY is gearing up for the first annual “Hype City VIII” boys high school basketball tournament and Sunday’s much anticipated “Hype City Rising Stars Game”. The event will take place Saturday, September 9th and Sunday, September 10th at South Shore High School (6565 Flatlands Ave. Brooklyn, NY 11236) with games beginning at 9a.m.

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Hype City VIII is set to deliver a weekend of premier high school hoops featuring 8 teams- 4 public schools and 4 private schools from the NYC/NJ area. The competitive lineup consists of: Cardinal Hayes, Abraham Lincoln, St. Raymond’s, Benjamin Cardozo, Scanlan, Thomas Jefferson, Iona Prep, and South Shore.

“This inaugural tournament will serve as an early evaluator of what is to be expected in the upcoming high school basketball season, as well as a preseason look at future D1 scholarship athletes” said, Shabar Ewing- Event Director.

The “Rising Stars Game”, will be a glimpse of the vast amount of 2021 talent coming into the already talent laden Northeast. Hype City VIII will allow these athletes the platform to grow and showcase their skill sets as they enter into the high school season.” said, Jay David- Event Director

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Hype City is dedicated to supporting the basketball community in times of need. A portion of event proceeds will go to assisting families who have endured the devastating hurricane in Houston. Donations will also be accepted on behalf of our initiative to support and lend a hand to our family in the South.

adidas basketball is a proud sponsor and supporter of “Hype City VII” and Hype City “Rising Stars Game”.

 

 

Door admission is $5 for adults and $3 for kids. Be ready to witness an array of talent!

 

For more information: Shabar Ewing @ HypeCityLeague@gmail.com or 646.479.9941
Jay David @ JayDavidNY@gmail.com or 646.683.0362

BALLER TV WILL BE LIVE STREAMING ALL GAMES: Baller TV HYPE CITY VIII

Media Credentials: Nina Zavala @ NinaZavalaGroup@gmail.com

 

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Nina Zavala
469.601.6341
NinaZavalaGroup@gmail.com