Top Programs, Elite Matchups- WAR BEFORE THE STORM BASKETBALL SHOWCASE – @CoachVonzell1

Don’t miss the “War Before The Storm” Basketball Showcase taking place Saturday, March 24th & Sunday, March 25th at Boswell High School in Ft. Worth, TX.  This event will feature competitive matchups from top adidas, Nike, and Under Armour programs in Texas and surrounding areas.




WHERE: BOSWELL HIGH SCHOOL (5805 W. Bailey Boswell Rd. Fort Worth, TX 76179)

WHEN: March 24th & 25th


Click link below for full schedule:

War Before The Storm Schedule


For more Information contact Event Director: Vonzell Thomas at


Nina Zavala


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The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.


Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.


I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.





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Nina Zavala Group



SCHEDULE: ARS Rescue Rooter DALLAS National Hoopfest | Dec. 15th & 16th #DFWvsTheCountry




Friday, December, 15th @ Highland Park High School (4220 Emerson Ave. Dallas, TX 75205)
4:30pm Highland Park vs. Chicago Simeon
6:00pm Highland Park vs. Forney (girls)

Saturday, December 16 at Lancaster High School (200 E. Wintergreen Ave. Dallas, TX 75134)
2:30 South Garland vs. Sunrise Christian (KS)
4:00 Desoto vs. Whitney Young
5:30 Waxahatchie vs. Chicago Simeon
7:00 Lancaster vs. Oak Hill Academy (VA)


Be sure to follow social media pages:   @HoopfestUSA  @ARSRescueRooter 





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Comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook to host 2nd Annual “Why Not??” Comedy Show


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Nina Zavala

Comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook to host 2nd Annual “Why Not??” Comedy Show

Layups2standup presents the 2nd Annual “Why Not” Comedy Show hosted by Demetrius “Juice” Deason and NBA MVP Russell Westbrook

Thursday, August 31, 2017 (Oklahoma City) – Renowned Comedian, “Juice” Deason and NBA great, Russell Westbrook are set to bring you an evening of laughter and premier entertainment with the 2nd Annual “WHY NOT??” Comedy Show taking place Friday, October 13th at the Tower Theatre in Oklahoma City.


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“We wanted to create an event that the city of Oklahoma can look forward to as we kick off the Thunder’s NBA season. In addition to making this an inaugural event, we will also choose one organization each year to give back to. Layups2stand is about giving back to the community, and we emphasize that in everything we do”, said Demetrius “Juice” Deason, Founder of LayupstoStandup.

The comedy show is guaranteed to capture the spotlight with the star studded red carpet event featuring celebrities, professional athletes, Corporate partners, and the social set of Oklahoma. The comedian lineup is said to have everyone on the edge of their seats, with the announcement coming soon.

This years’ beneficiary will be YWCA Oklahoma. YWCA is the oldest and longest running organization in the world that aims to helping and empowering women. Their services range from offering safe places to women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit

Tickets are now available and can be purchased here –>   WHY NOT?? COMEDY SHOW TICKETS


What: 2nd Annual “Why Not??” Comedy Show

Who: Demetrius “Juice’ Deason and Russel Westbrook

When: Friday, October 13th, 2017 at 7pm

Where: Tower Theatre (425 NW 23rd St. Oklahoma City, OK 73103)






King of Diamonds Dallas Gentlemen’s Club Red Carpet Grand Opening Friday, January 27th at 9pm @KODDallas



3 Kings presents the grand opening of Dallas’ newest gentlemen’s club, King of Diamonds Dallas, this Friday, January 27th beginning at 9pm. The red-carpet celebration will be the premiere launch with a VIP guest list that includes music artist, radio dj’s and on air personalities, athletes, and Dallas’ own night life connoisseurs.

KOD Dallas is setting the tone to change the scope of the adult entertainment industry and provide the ultimate experience with premium customer service. The establishment will feature beautiful exotic dancers, stylish décor, multiple HD television’s, full service bar or BYOB, and menu that will consist of a southern cuisine, provided by the ‘Breakfast Brothas”.  

KOD Dallas is located at 9009 Sovereign Rd. Dallas, TX 75247. The event will be from 9pm- 12am, but the venue will be open for business until 5am. Complimentary drinks will be served for the VIP guests. Red carpet attire is encouraged and valet will be available. For more information about KOD Dallas, call 469-607-5997 or email


Red carpet media credentials or VIP guests email Nina Zavala at


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Cancer Research Classic Jan. 6th & 7th in Wheeling, WV #CRCHoops

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The 10th Annual Cancer Research Classic will be taking place Friday, January 6th and Saturday, January 7th 2017 in Wheeling, WV. This tournament will showcase some of the Nation’s most prestigious high school teams and future NBA Stars within the 2 day period



WHO: Cancer Research Classic. Be sure to follow them on twitter for updates @CRCBasketball

WHAT: Basketball Tournament featuring top high school basketball teams and players. Promoting men’s health issues such as prostate cancer, testicular cancer, heart disease, and more.

WHEN: Friday, January 6th and Saturday, January 7th

WHERE: Wheeling Jesuit University (316 Washington Ave. McDonaugh Center Wheeling WV 26003)

FOR MORE INFORMATION: Email or call 304-243-3138


Nina Zavala